Dating and chatting services
There’s a lot of attention and R&D on matching with someone and swiping and all that,” says CEO Hesam Hosseini, who joined the company from Match Group, post-acquisition.“But when it comes to actually being in a conversation, dating apps are several years behind social apps.
Pure.dating is the only service you need to go on a date with anyone you want.Forget about loneliness, misunderstanding, and frustration — get what you always wanted.Pure.dating is designed with smooth user experience in mind. Register in one click and join the top-notch dating community. The launch of the new features follows a couple of other recent updates for POF, including last summer’s launch of a conversation-starting utility called Spark, which lets you comment on an individual part of a user’s profile (like Hinge). Despite these changes, POF along with other older apps are still challenged in terms of overcoming users’ preconceptions.If people remember it as a dated app with an older crowd, they may never bother with it again, gravitating to newer apps like Tinder, Bumble, or Hinge, for example.