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(The top non-numeric password was reportedly "iloveyou," followed by "lovely," "qwerty" and "password.") While Cupid Media says it only has 34 million users, the report claimed that the discrepancy between that number and the 42 million breached accounts could be attributed to the fact that "many companies have a habit of storing data on customers who are no longer active." Andrew Bolton, Cupid Media’s managing director, told Krebs that all of the company's affected users had been notified in January after the breach and that their passwords had been reset.
NBC News attempted to contact Cupid Media, but the company did not immediately respond.
We are always looking to provide a more localized experience in each market we operate in.
One way of doing this is by providing multiple language options,” said Jason Johnson, Marketing Manager at Cupid Media.
Many people aren't vigilant about creating a different password for every site they log onto, which is why unencrypted passwords are so problematic.
"Even the most inept web companies usually use a cryptographic hash to represent user passwords," Chester Wisniewski, senior security adviser at Sophos, told NBC News in an email.
COM/ -- Ten of the 35 sites under the Cupid Media Brand, including Russian Cupid.com, and Afro Introductions.com, rolled out a Danish Language option on the 15th November, 2013."Not only does this allow crooks to potentially impersonate [users] elsewhere, it also allows unscrupulous employees at their own organization to log in to users' accounts without authorization." In this case, according to information reviewed by Krebs, 34 million of the Cupid Media users registered with email addresses from Yahoo, Hotmail and Gmail.Another reason to worry: More than 1.9 million of the hacked accounts used the classic password 123456, while another 1.2 million used 111111."While Adobe lost 150 million records, they had at least protected the user account information with encryption, albeit incorrectly." Keith Wagstaff writes about technology for NBC News.He previously covered the tech beat for TIME's Techland and wrote about politics as a staff writer at The