3 new dating show

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At its height, in the 1980s, more than 18 million viewers tuned in to a show that was one of TV's heaviest hitters. The ITV show remained mostly unchanged from the formats that inspired it – apart from the introduction of "ditch or date", which involved the picker being able to dump their date after seeing what they looked like.

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Initially trialled online, the show reveals more of the dates and what the couple got up to afterwards.

Each woman has the option of turning her light off to declare her disinterest in the man.

Lamb believes the programme reflects the modern dating scene and is a necessary update to the studio dating show.

When Claire Collinson-Jones pitched the format in 2009, dating shows were scarce on the ground.

"The spectre of loomed so large that people felt dating didn't work any more," she recalls.

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